With the country embracing online commerce like never before, the art of persuasion has reached new heights. Books with words such as nudge, influence, persuade, drive, motivate etc., in their titles are lapped up by businesses and adhered to religiously. The line between persuasion and deception, if ever there was one, has never been blurrier. This has put an enormous strain on designers on how to conduct themselves as employees in an organisation and for project managers to know what is accepted practice.
Absence of professional code of conduct, weak consumer rights, lack of legislative remedies (such as this 2011 ruling in the EU states) have only exacerbated the issue. The workshop will start the conversation on the issue, with the objective of spreading awareness among design practitioners and educating businesses by coming up with a set of guidelines for ethical practice that can be taken up with professional bodies such as NASSCOM, be part of design education curricula, aid consumer rights groups and even become help legislation in the future.
The workshop is suitable for business owners, project managers, UI/UX designers, consumer advocates or conscientious consumers.
The full list of references (links & books) is available on the Github repository
You can reach Prof. Venkatesh Rajamanickam via email